Thinking of ways to grow your brand? Container pop-up shops can do a lot for your business’ growth. Containers are usually used to transport goods in high-volume ships. Considering that 95% of the world’s cargo moves by ship, it means there are a lot of containers lying around. It, therefore, follows that obtaining a container to use as a pop-up shop will not be difficult. Here are some ways you can grow your brand with container pop-up shops.
How Pop-Up Shops Can Help Your Brand Grow
Easy to Move
One of the most significant differences between container pop-up shops and traditional retail stores is the flexibility factor. You can easily move container pop-up shops. This means you can take your business to where your customers are. This is different from a brick-and-mortar store where you will have to wait for people to come to you. Your brand can easily grow if you can put yourself in front of your customers. For instance, you can easily attend events like trade shows, musical festivals, and sporting competitions. You can also take your shop to parks, markets, and other spaces where people gather. This makes it a lot easier to get traffic to your store and to introduce your business to new customers. If you have new products, you can easily take them to your target market. For instance, if you are manufacturing sporting equipment, you can take your shop to a baseball game.
Easy to Squeeze in Tight Setups
Most businesses nowadays depend on online customers to make sales. However, there are instances where you might want to set up something physical for your customers. A container shop is easy to set up. It’s also quite easy to customize. This means you will have more time to interact with customers and less time to unpack your merchandise. You can transport the shop set up as it is. There is no need to remove your goods from the shop before you move the container.
Super-Fast Construction
A container pop-up shop is super easy to set up. It can take as little as three weeks to set one up for yourself. The good thing is once you have it, all you will need to do is move it around and follow where you think you will get a lot of business. This is a good thing for your brand because you will be able to take advantage of opportunities that happen in real time. If there is a new market for your products somewhere, you need to start selling right away, and that can’t happen if you want to first look for a shop to rent and then remodel it or customize it to suit your preferences. With container pop-up shops, you can start selling right away.
These are some ways you can grow your brand with container pop-up shops. These shops are quite convenient, and they enable you to take advantage of opportunities that would otherwise be impossible to harness if you tried using a brick-and-mortar store.
5 Benefits You Can Reap with a Shipping Container Pop-Up Shop
If you’re thinking about setting up a pop-up shop, it might be in your best interest to use a shipping container. It can be tempting to simply set up a booth in another retail location, but the truth is that shipping container pop-up shop locations offer a few unique benefits. Here are some of the biggest benefits that come with using a shipping container pop-up shop.
1. Fast Construction
One of the biggest benefits of using a shipping container pop-up shop is that there’s virtually no construction required. Almost 50% of shipping containers are already owned by shipping lines, but when these containers are no longer used to ship goods, they’re already built and ready to be repurposed. A pop-up shop inside of a repurposed shipping container is great for anyone who’s on a strict budget or doesn’t want to deal with a lengthy construction phase before opening.
2. No Monthly Shop Floor Rent
Another excellent benefit of a shipping container pop-up shop is that there’s no need to worry about paying a rental fee to another shop for using their floor space. A shipping container is a great standalone venue for a pop-up shop that doesn’t require any huge expenses rent-wise. In addition, you have the option to decide when, where, and how to open up your pop-up shop without having to answer to another business owner whose space you’re using.
3. Take Your Business Directly to Buyers
Shipping containers are already designed to move things across land and sea. Who’s to say these containers can’t move your pop-up shop from place to place? Whether you frequent exhibitions, local and state fairs, or other networking events, a shipping container pop-up shop guarantees that your product is ready for your audience wherever they might be. So long as you have the means to get your steel shipping container from place to place, you’re ready to bring your business right to your target audience.
4. Security
When you’re running a pop-up shop, you might be in an area you’re unfamiliar with. Most pop-up shops are temporary, after all. One of the best things about using steel storage containers for this kind of specialty project is that they’re designed to be incredibly secure. They’re designed to securely carry cargo overseas, after all! So when you lock up for the day, you can rest easy knowing that your products are safe.
5. The Wow Factor
Shipping containers can be modified for all sorts of things. However, when you use one for a pop-up shop, you’re making sure that you stand out from the crowd. Whether you choose subtle colors, add a few more windows, or paint it screaming green, a shipping container is bound to turn heads regardless of how you modify it. And at the end of the day, that’s the best kind of marketing for your business.
Why Shipping Containers Are All-Around Great Business Investments
In the past decade, repurposing shipping containers to function as more than a storage bin has grown in popularity. We see new and interesting uses for shipping containers all the time, from modular office buildings to living spaces. With a few simple modifications, these structures can not only provide a sturdy space to work with, but they also cost much less than the construction of traditional buildings. If you happen to be in the market for simple structures, or you’re a business owner looking for a cost-effective way to create a physical location for your company, you might want to consider the benefits of a pop-up shop container.
Take Advantage of the Popularity of Pop Up Shops
Running a business out of a pop-up shop container has become not only a cost-effective way of bringing a business to customers, but it’s also more convenient than standard buildings being that pop-up shops are portable. Shops don’t have to stay in one space anymore, and thanks to the sturdy build of a shipping container, business owners can take their companies with them, parking at festivals, carnivals, and other large public events where they stand to expand their reach to new customers without losing established customers by relocating.
It’s a win by not only offering the flexibility of location but also helping owners cut expenses they’d ordinarily run into with building rental, time spent out of business while in the construction and set-up phase, creation of parking space if not already established, and as mentioned, the reduction for need of building material. It should also be noted that with proper maintenance, a shipping container can last 20 years, much longer than a standard food or coffee truck.
Looking to bolster your business in a creative, flexible, and convenient way? Turn to the experts at Integrated Equipment Sales to find a new or used shipping container that can be repurposed into a pop-up shop. Our team is happy to provide you with more information about the modifications we provide to turn your container into a new business venture. IES provides modifications that add climate control, locking mechanisms, flooring, shelving, and more!
