Container pop up shops have become a popular way for small businesses to attract customers at local festivals and events. These portable shops are made from repurposed shipping containers, and it is estimated that China makes 97% of all of the world’s shipping containers. These containers provide a unique and eye-catching retail space. However, attracting customers to these pop up shops can be a challenge, especially when there is a lot of competition. Let’s explore three tips for advertising container pop up shops at local festivals.
Stand Out With Unique Branding
At a busy festival, it is essential to stand out from the crowd. Unique branding can help your container pop up shop stand out and attract attention. This can be achieved by incorporating eye-catching graphics, colors, and designs that highlight your brand’s personality and message. Consider using vinyl wraps or other custom branding techniques to make your pop up shop more visually appealing.
Engage With Customers on Social Media
Social media is an excellent way to build excitement and buzz around your container pop up shop before the festival. Use your social media accounts to share pictures of your shop and promote the event, using relevant hashtags to increase visibility. You can also use social media to engage with potential customers and answer any questions they may have about your products or services. By building a rapport with potential customers before the festival, you can increase the chances of them stopping by your pop up.
Offer Exclusive Festival Discounts
Everyone loves a good deal, and offering exclusive festival discounts can help drive traffic to your pop up shop. Consider offering a limited-time discount or a special promotion that is only available to festival-goers. This can be an effective way to entice customers to visit your shop and make a purchase. Additionally, consider offering a giveaway or other promotional item to incentivize customers to visit your shop and make a purchase.
Advertising container pop up shops at local festivals requires creativity and a willingness to engage with potential customers. By using unique branding, engaging with customers on social media, and offering exclusive festival discounts, you can increase the visibility of your pop up and attract more customers. If you are interested in learning more about purchasing containers, to turn into pop up shops, we would love to help. Contact us today!